Rootly Market in the Press
Built by a homesteader, for farmers.
The Founder Story
Rootly started the way a lot of things start on a homestead — with too many eggs and not enough people to give them to. Evan Pilot, a Michigan homesteader, was selling eggs, honey, and produce to neighbors through Facebook DMs, text threads, and word of mouth. The logistics were a nightmare: missed messages, no-shows at pickup, no way to know what was available without asking. He thought, “There has to be a better way to do this.”
So he built one. Rootly Market is a local food marketplace where small-scale farmers, bakers, beekeepers, and food makers can set up a storefront in minutes, list their products, and let buyers browse, order, and pick up — all without the Facebook chaos. Think of it as an Airbnb for local food: you search by location, find producers near you, and pick up fresh food directly from the person who grew it.
Rootly is live in all 50 states from day one. The problem it solves isn’t regional — every state has backyard farmers, cottage bakers, and honey producers who deserve a simpler way to reach their community. We’re earning trust the same way local food does: by showing up and being real, one neighborhood at a time.
By the Numbers
Launch soon
Active sellers
Launch soon
Products listed
United States
Launch market
5.5% + $0.80
Platform fee
Product Screenshots
High-resolution screenshots available upon request. Email press@rootlymarket.com for the full media kit.
Explore map with nearby sellers
Store detail page with products
Product detail with add-to-cart
Seller dashboard with analytics
Mobile app — explore screen
Mobile app — order tracking
Brand Assets
Logo & Brand Guidelines
For logo files, screenshots, and brand guidelines, email press@rootlymarket.com
Press Contact
For press inquiries, partnerships, and interviews:
press@rootlymarket.comFrequently Asked Questions
What is Rootly Market?
Rootly Market is a local food marketplace that connects small-scale farmers, bakers, beekeepers, and food makers with buyers in their community. Sellers create a free storefront, list their products, and buyers browse by location, order online, and pick up directly from the producer. No middlemen, no booth fees, no 4 AM farmers market setups.
How does it work?
Buyers open the app or website, search by location, browse nearby producers, add items to their cart, and check out. They pick up their order during the seller’s availability window. Sellers sign up, build their storefront, list products with photos and prices, and manage orders from a dashboard. The whole flow is designed to feel as natural as texting your neighbor — just without the chaos.
How much does it cost?
Buyers pay a small platform fee (5.5% + $0.80) at checkout — no subscription, no membership. Sellers choose from two plans: Basic ($9.99/mo) or Verified ($24.99/mo), with annual billing discounts available. Every new seller gets a free 1-month trial with no credit card required.
Where is Rootly available?
Rootly is live in all 50 U.S. states from day one. Sellers can sign up from anywhere in the country, and buyers can discover producers in their neighborhood no matter where they are. The marketplace grows from the ground up — one neighborhood at a time, everywhere at once.
Who founded Rootly?
Evan Pilot, a Michigan homesteader and software engineer who built Rootly after getting frustrated selling eggs and produce through Facebook DMs and text messages.
Want to learn more about Rootly Market?